Attending My First Blogging Event

I’d been looking for a while for a blogging event that was UK based, affordable and would be useful and welcoming to someone who was new to the blogging world

– that was when I discovered Traverse.

This is my experience of attending my first blogging event.

Attending My First Blogging Event

 

What is Traverse?

Traverse is an annual global blogging conference, bringing together influencers, industry and brand experts as well as key speakers from all over the world. Now in its fifth year, 2017 was its first in London, also for the first time, organisers arranged for five additional days of events (individual posts will follow over the coming weeks.)

 

Why I Attended

When I first decided I was going to start a blog, less than 10 months ago, it was to document my travels, the idea that other people might read it and be inspired and encouraged to do the same was just a bonus. If at that point you had told me I would be attending my first blogging event, a two day conference with an additional five days of events I would have rolled my eyes and shaken my head.

Confidence has always been an issue, for me introducing myself and initiating conversations are always difficult – sharing a blog online is easy, but talking about it in person is much harder, the confidence and self-belief needed is a key part of making it a success, any doubt you may have in your work is immediately spotted by every other person you meet and in particular the brands you may be hoping to work with in future.

 

The Conference

Based at Ravensbourne, next to the O2 in Greenwich, the conference lasted for two days with over 35 different masterclass, brand sessions, workshops and one-to-one talks.

Susan Schwartz from Best Bits Worldwide and Alexandra Delf from Ophir PR were on hand to talk about the importance of media kits (something I am definitely going to start working on) and how contacting PR companies can actually be more lucrative than contacting individual hotels etc.

Nicola Easterby from Polkadot Passport gave fascinating insights into how to gain Instagram followers whilst still maintaining your own personality and staying true to yourself.

Monica Stott from The Travel Hack is one of my favourite bloggers, so I was thrilled to hear her talk about the various methods for monetizing blogs. Not only was she informative with the basics but also extremely generous in sharing the little tips and methods she has picked up over the years.

Sabina Trojanova from Girl vs Globe is another of my favourite bloggers and had some fantastic tips on how to turn visitors into followers by not only having a blog but actually creating a community.

Abi King from Inside the Travel Lab emphasised just how important good writing is when building a blog and creating successful partnerships with brands.

 

Copies of the speakers’ slides are available here if you missed out.

Attending My First Blogging Event

 

Why you should attend Traverse 2018

Connecting

When you’re a newbie blogger most of your intactions with other bloggers will be via your websites and social media. You might have found that you are regularly liking, retweeting and conversing with other bloggers but it is only when you meet them face to face that you can really get to know them.

It’s great to meet the bloggers who are well-known and successful in the industry but it’s also great to meet others who are in a similar situation to you, you’ll find that this leads you to discovering blogs that you may never have found otherwise and you might also get to make some fab new friends.

Special mention to Nicole, Anna, Lexx, Gisela, Inka, Nicola and Kerry who I met whilst attending my first blogging event and whose blogs you should definitely check out as they are all brilliant.

 

Networking

Head to the brand sessions and stalls available – talk to the representatives, ask questions – not just about their companies and countries but also about what they would want from a blogger working with them, whether they have an affiliate program, tell them what your niche is (or what you are hoping it will become) and emphasise how you think you can help each other.

 

Rotterdam!!!

In 2018 Traverse is heading out of the UK for the first time and landing in Rotterdam. Now that I now what to expect after attending my first blogging event I can’t wait to do it again, seeing familiar faces and new ones.

You can register your interest and check out other Traverse events here.

 

 

Have you attended a Traverse event?

What other blogging events would you recommend to first-timers?

Heading to Rotterdam next year? Maybe I’ll see you there.

Let me know in the comments.

 

 

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8 Comments

  1. 17th May 2017 / 7:55 pm

    Great post! Traverse was ace and I learned so much. So glad I went. See you in Rotterdam 😉

    • 17th May 2017 / 8:54 pm

      Thanks. Really glad I went too. Great tips, advice and inspiration plus so many lovely people.
      Can’t wait for next year.

  2. 17th May 2017 / 10:34 pm

    This was my second (I went last year to Cardiff), but this was a much different experience for me; mainly, it has to be said, because I went into it knowing far more people than I did last year, so I didn’t feel as much ‘on my own’. As an introvert, I find that’s a great help; to be surrounded by people is often overwhelming, but doubly so if you don’t really know any of them.

    I picked up lots of useful tips and ideas; the problem now comes in putting them all into practice! Good luck to you with that too! 🙂

    • 18th May 2017 / 4:00 pm

      I was really nervous but the mid-week events really helped. Being able to meet smaller groups, put faces to names before plunging straight into to the Friday evening/ Saturday was a definite help to my anxiety levels.

  3. 18th May 2017 / 2:54 pm

    Transverse sounded great! I would love to go to Rotterdam next year although I am a little nervous. Is the conference suitable for newbie bloggers?

    • 18th May 2017 / 4:05 pm

      Hi, thanks.
      Definitely. I’ve only been blogging since October and have never been to event like this before. There were people there who had only been blogging 5-6 months. Everyone is made to feel really welcome and valued.
      It is geared more towards travel blogging but still fantastic for just picking up tips and advice as well as making new friends.

  4. 22nd May 2017 / 8:11 pm

    Great stuff, networking and reaching out to people in your field is crucial in blogging, as in many other carreers. It must have been great, looking forward to some Amsterdam based events as well.

  5. 22nd May 2017 / 8:54 pm

    This sounds like a great event with so much information! I would love to attend a conference like this one so that I can learn more from it! I can’t wait to hear more about what else you learned through out the conference!

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